Restaurant Beba

Montréal, QC

AP-BE-2025

Story

Design notes

Beba is where our commercial work and our product line stopped being separate things. Ari and Pablo Schor's 28-seat room in Verdun is the kind of restaurant where everyone gets cooked for the way friends and family do — the way cooks spoil the people who wander into their kitchens — and in a city full of talented kitchens, it's where the cooks themselves go to get inspired. When the brothers came to us, they wanted music to exist seamlessly in the dining experience: present at every table without overstepping. Nothing in our lineup at the time was small enough to disappear into a room like that. So the project became a design brief, and the brief became a speaker. We named it after the room that demanded it.

The system carries Pablo's playlists from early-evening country and blues to late-night R&B, through six hours of service, in a dining room where every detail is sentimental.

Restaurant Beba

Montréal, QC

AP-BE-2025

Story

Design notes

Beba is where our commercial work and our product line stopped being separate things. Ari and Pablo Schor's 28-seat room in Verdun is the kind of restaurant where everyone gets cooked for the way friends and family do — the way cooks spoil the people who wander into their kitchens — and in a city full of talented kitchens, it's where the cooks themselves go to get inspired. When the brothers came to us, they wanted music to exist seamlessly in the dining experience: present at every table without overstepping. Nothing in our lineup at the time was small enough to disappear into a room like that. So the project became a design brief, and the brief became a speaker. We named it after the room that demanded it.

The system carries Pablo's playlists from early-evening country and blues to late-night R&B, through six hours of service, in a dining room where every detail is sentimental.

Restaurant Beba

Montréal, QC

AP-BE-2025

Story

Design notes

Beba is where our commercial work and our product line stopped being separate things. Ari and Pablo Schor's 28-seat room in Verdun is the kind of restaurant where everyone gets cooked for the way friends and family do — the way cooks spoil the people who wander into their kitchens — and in a city full of talented kitchens, it's where the cooks themselves go to get inspired. When the brothers came to us, they wanted music to exist seamlessly in the dining experience: present at every table without overstepping. Nothing in our lineup at the time was small enough to disappear into a room like that. So the project became a design brief, and the brief became a speaker. We named it after the room that demanded it.

The system carries Pablo's playlists from early-evening country and blues to late-night R&B, through six hours of service, in a dining room where every detail is sentimental.

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