Frida is a high-output speaker that mounts flat to the wall on a French cleat, with a 15° rake built into the baffle so it aims at the room, not over it. It was designed from day one for commercial rooms — the spaces where sound is usually an afterthought.

The design brief came from the field. Our earlier commercial model, Bean, hangs from the ceiling — which sounds simple until you're the one doing the rigging. Frida is the answer. The reference point was the professional two-way cinema speakers that line the walls of movie theatres — speakers built to do real work, all day, and sound effortless doing it.